Tue 28 Aug 2007
Happy bloggers love Roman political ideals
Posted by Dan Binns under Uncategorized
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Simulcast from my WebCT forum for Convergence and New Media:
Purchasing practice, ants and networked individualismChapter 17 of Nightingale and Dwyer makes some interesting links between the World Wide Web and biological processes. The main source of this work is Steven Johnson, whose book Emergence I found to be incredibly engaging, indeed the most engaging outside source of the course so far. Don’t panic folks, I haven’t read the whole thing, but I’ve skimmed most of it. Johnson basically says that the World Wide Web, and the software that’s being developed nowadays and being tailored to the WWW, is creating an atmosphere of open-source creativity and mass production on an enormous scale, but increasing reliance on one set of brands and products. Think ’social networking’ and you immediately think of MySpace and Facebook. Think word processing you think Microsoft Word. Think spreadsheets it’s Excel. It goes on and on. We are increasingly plugged in to a mindset that lets our purchases and creative/online endeavours extend only so far as the biggest companies’ products. In this way, Johnson says, we’re like ants to honey, swarming to find the sweetest bit.
The other part of Ch.17 I found interesting was the concept of ‘networked individualism’, in which people express themselves as a direct byproduct of a network they are inadvertently involved in. The best example of this is blogs – although a blog is an entirely personal space where someone chronicles their thoughts, opinions, interesting tidbits of information found while trawling the web; a blog is part of a network where each person’s page is linked by a top bar with a Next Blog button such as with Blogger, or simply by a URL, e.g. www.happyblogger.com/janedoe and www.happyblogger.com/sanjeev189 may be on different sides of the world, different races, different interests, different sexualities or favourite foods, be completely different people, yet they are linked by the simple expedient of a web address.
NB: The ‘Ch.17′ I’m referring to is Chapter 17 of our textbook for the subject, the as-yet-unreleased New Media Worlds: Challenges For Convergence, by Virginia Nightingale and Tim Dwyer.
Until next time…
