Thu 28 Jun 2007
Tie off the scooter with your inimitable wordplay
Posted by Dan Binns under Uncategorized
1 Comment
Well, I bought the damn thing in about September or October of 2005, but after over eighteen months I’ve finally got around to finishing The Google Story, by David A Vise.
It was a bit of a gamble in purchasing it because it could’ve gone many ways. It could have been a purely business-oriented book, filled with dull commentary on the search engine’s many business dealings and stock market behaviours. Or it could have been a technology expose, replete with broken-down coding and fun algorithms in the appendix. Thankfully, it was neither, and ended up being an exciting and balanced read.
The book covers Google’s beginnings at Stanford University in the US, and its gradual development ‘in-house’, then its incorporation and steady growth to become one of the most recognisable brands on the net, and perhaps the most effective search tool ever conceived. Intriguing sections included the Burning Man stories, early days in the computer lab at Stanford (where some of the first Googlers slept, eschewing their dorms), and accounts of some of the arguments had by Google founders Sergey Brin and Larry Page.
The book did indeed contain some commentary on Google’s stock performance and early financial figures, however this was woven into the narrative with comprehensive comments by analysts in layman’s terms. I can only imagine the amount of research that would’ve needed to be undertaken in order to compose such an account of the founding, rise and dominance of such a dynamic and global conglomerate as Google, but David A Vise did a spectacular job, and he should be congratulated on his efforts.
The book is highly recommended to anyone interested in the Internet, the media, companies, social change and business.
Now I guess I’ll move onto The Devil In Amber.
I espied an amusing title the other day in Borders: Sensitive New Age Spy by Geoff McGeachin… might be worth a look. I’m also – at some point – going to purchase Al Gore’s new dissertation on the state of the world, The Assault On Reason, Robert Fisk’s The Great War For Civilisation and Michael Baigent and Richard Leigh’s Secret Germany.
But I still have Unspeak, Captain Bluebear, Artemis Fowl and Spartan – in addition to The Devil in Amber – to get through first.
Meh – what the hell else am I going to do in the holidays?
Until next time…

